Electronic enthusiasts said that the Foxconn Group, eight people, the impression is often the world's largest consumer electronics OEM. However, today's Foxconn is gradually extending from product OEM to brand. It is reported that the company recently appointed the first chief marketing officer in internal history.
According to a report on the Taiwan Electronic Times website on December 26, Yuan Xuezhi will be the first chief marketing officer of Foxconn. This person has worked in the advertising industry for many years, and he himself confirmed the media as a CMO.
It is alleged that his appointment has taken effect this month. Prior to joining Foxconn, Yuan Xuezhi was the chief creative officer of “VML IM2.0†and worked in a number of companies earlier.
The media pointed out that Foxconn first appointed the chief marketing officer, and it has recently been associated with two major brands.
Previously, Foxconn Group acquired Sharp Corporation of Japan and acquired well-known consumer electronics brands such as Aquos and Sharp. Guo Taiming has decided to revive Sharp's TV business and plans to double its annual output to 10 million units. Sharp has even reclaimed the trademark rights of TVs that were licensed to external companies in the past.
In addition to Sharp, another big brand that Foxconn is involved in is Nokia. Previously, Fuzhikang, a subsidiary of the Foxconn Group, had already entered into a partnership with HMD in Finland. The two companies will jointly develop and sell Nokia-branded feature phones and Android phones. In this cooperation, Fu Zhikang is not only responsible for assembling mobile phones, but also participates in the marketing and after-sales service of mobile phones.
In addition, in the middle of this year, Fu Zhikang signed a contract with Microsoft Corporation to acquire the Nokia's feature phone business for $350 million. Fu Zhikang also acquired operating assets such as brand and after-sales service network.
It is worth mentioning that, in addition to Sharp TV, Foxconn has already supported Sharp to re-launch new smartphone products and return to China and other markets. According to media reports, Foxconn has a brand promotion team responsible for helping to market these products.
In terms of electronic products, Foxconn is also involved in a less well-known new brand "InFocus", but with the completion of Sharp's acquisition, Foxconn Group will maximize the energy of the "Sharp" premium brand. The company is also preparing to revise Sharp's logo to inject some youthful vitality elements. (Dawn)
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