OLED TV was once considered to be the hope of big-screen TV, but according to market research, the current OLED TV is in a burning crisis, and technology maturity has become a question mark. On the contrary, the QLED camp represented by Samsung and TCL began to rise slowly.
From high-speed rail technology to screen display technology and identification technology, every major technological route choice affects the direction and pattern of the industry's progress. Not every technological innovation can change the world.
The problem of OLED TV burning screen is increasing, the crisis is getting worse and worse, and people are sighing and sighing. It is also expected that this day has already been doomed.
OLED and QLED have always had a dispute over the route. One is the OLED camp represented by LG and Skyworth, and the other is the QLED camp represented by Samsung and TCL. It seems that QLED is the right way for big-screen TVs, and the OLED life problem is clear and the future fate is worrying. This line of dispute is gradually drawing a sentence.
From Sony's OLED TV in the US and Russia market, to the 11-week evaluation of RTIngs, the phenomenon of OLED TV burn-in is not a case. The so-called high-end products are just short-lived. QLED's quantum dot technology is becoming more and more mature. The global sales of QLED TV show a high-speed growth trend, and the future pattern is very clear.
According to media reports, Sony OLED A1E TV has frequently appeared in the two major markets of the United States and Russia, and more than 240 of the 310 Russian stores have burned. This is a serious setback for OLED TVs, indicating that the problem of burning screens has been very serious, and it is undoubtedly a heavy blow to Sony, which is already swaying.
Canadian professional evaluation media RTIngs conducted experimental evaluations of different panels. The entire evaluation will last for one year, and the professional, rigorous and fair long-term evaluation will be carried out. The results also prove the serious burning problem of OLED TV. In less than one-fifth of the 50-week experiment, the OLED TV has a burning phenomenon, and there is a permanent screen residual problem. This evaluation is LG OLED TV B6, ​​and LG will be very depressed.
Many kinds of burn-in phenomenon can not be ignored. The technical maturity of OLED TV has become a big question mark. Although it has the advantages of self-illumination, wide viewing angle, almost infinite contrast, low power consumption, fast response, etc., it can not cover the problem of burning. Fatal injury. After all, TV is not a fast-moving consumer product. It cannot be changed every year and changed every day. The costly OLED TV may be farther and farther away from consumers.
Academician Ouyang Zhongcan of the Chinese Academy of Sciences clearly pointed out that the biggest problem with OLED screens is that they have a short life span. Generally, when used for 3 years, blue light will turn red, and QLED is more suitable for large-screen TVs. In contrast, the QLED camp is getting stronger and stronger. Samsung has calibrated "bright, long, and wide". TCL has set "high, pure, long" and has a "long" word, which can be said to refer to the OLED camps such as LG and Hisense. Sore.
Quantum dot TV has become a general trend, and the battle for the route is clear.From the material science dimension, OLED screens use organic materials. When used for a period of time, there will be degradation problems, that is, the phenomenon of "burning screen", which can be used on smart phones. After all, mobile phones are close to fast-moving products, but they are seen on large-screen TVs. It doesn't work. In contrast, the quantum dot technology behind QLED uses inorganic materials, long life, high brightness, and stable picture. It is said that Samsung has to implement "ten-year burn-in insurance" in China, which shows that quantum dot technology is very mature.
Samsung is smarter than LG. At that time, Samsung developed QLED and OLED at the same time, and then decisively promoted QLED TV, which not only seized the market commanding height of high-end TV, but also drove the rise of QLED TV industry. Now, QLED TV has been unstoppable, Samsung, TCL's market offensive is very fierce, LG is likely to stand up, not to mention Sony.
DisplaySearch boldly predicted in 2014 that global OLED sales will be around 6 million in 2016, but in fact only 720,000 units, the gap between ideal and reality is a bit deep.
In contrast, quantum dot TV is like a broken bamboo, with an annual growth rate of 100% in the Chinese market. According to Zhongyikang monitoring data, QLED retail sales in 2016 were 7 times that of OLED TV.
DisplaySearch completely reverses QLED. They predict that China's QLED TV sales will reach 1.2 million units in 2017, and global sales will reach 6 million units. The expected market position of OLED is far from being realized. Instead, QLED TV will soon break through annual sales of 6 million units.
OLED TV is suffering from the problem of burning screen. Samsung and other QLED camps have launched a comprehensive offensive. Samsung has launched 4 series and 8 models of QLED TV in one go. TCL has also launched a large number of new products and increased marketing efforts.
At this time, the high-end color TVs and rivers and lakes are undergoing an accelerated shuffling battle. The QLED camp seems to want to completely kill the OLED camp, and the OLED camp does not seem to have much resistance, regardless of the screen life, mass production cost, mass production scale. OLED is not an opponent of QLED.
There is no omnipotent technology, only the right technology, OLED TV will be the next plasma?
OLED and QLED represent the ultimate exploration of human pursuit of high-quality products. The technology itself is not high or low, and it is the result of human scientific research and innovation. However, any technology has its best application scenarios, such as OLED screen is very suitable in the field of mobile phones, but in the field of large-screen TV, QLED is the best option, there is no omnipotent technology, only the right technology.
On this planet, there are no omnipotent people or things other than God, Buddha and other gods. Who dares to call omnipotence, not a liar or a speculator. The greatest thing about mankind is that it is self-reflective, self-correcting, frustration and failure are not terrible, and terrible is always pretending.
Even if OLED TVs fail in the end, it does not mean that the enterprises in the OLED camp are not excellent, but they have not chosen the direction of the technology route, and their innovative efforts are worthy of respect. I personally think that OLED camp enterprises should be more rational and pragmatic, and the steering will turn, moderately flexible, to avoid getting lost and dying in the technology wave.
The low yield rate, the end of life, the burning screen crisis and waves, OLED TV is experiencing unprecedented crisis, some people say that OLED TV may become the next plasma TV.
This is not an alarmist. Recalling the mobile phone, many excellent companies have died in the windows mobile system, and they can quickly turn to Android, but they never turn back, and eventually become the yellow flower yesterday.
At the right time, doing the right thing is the choice of the wise. The success of innovative products does not depend entirely on the huge investment of a single technology. It is not a technology that is more expensive. The plasma of the year has shaken the whole industry.
Only technological innovation that conforms to the times and meets the needs of consumers can win the crown of the future world; only the products that win the market are the products of success; only the winners have the right to speak in the future.
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