10 new air conditioners will be sold every second. This seems to be unthinkable, but it is happening now.
The International Energy Agency (IEA) recently released a new report that will increase the number of air conditioners worldwide from the current 1.6 billion to 5.6 billion units by 2050, a three-fold increase. Global electricity demand from air conditioners is expected to triple, with demand equivalent to the combined power capacity of the United States, the European Union and Japan. Air conditioning, the greatest invention of the 20th century, will be one of the main drivers of global power demand for the next 30 years.
Although the air-conditioning market in developed countries tends to be saturated, the focus is on developing old-for-new markets. However, with the increase in income and living standards in many developing countries, consumption upgrades will boost demand for air conditioning. This will face huge benefits for air-conditioning companies.
In the development of air conditioners in the world, Japanese and Korean brands have played an important role for a long time with technology and brand advantages, and monopolized the air-conditioning market for 40 years. However, with the rise of China's home appliance companies, in terms of technology, brand and function, Chinese brand air conditioners are in a fast-rising channel on a global scale. Intelligent, Internet has become a label for the rising Chinese air conditioner.
According to IEA estimates, global air conditioning demand will increase to 5.6 billion units by 2050, meaning that from 32 years from 2018 to 2050, the annual global air conditioning capacity is about 120 million units. In fact, this is not much different from the current situation, which means that the air-conditioning market will rise steadily without a substantial increase in sales.
Nevertheless, in the current air-conditioning industry, whoever can dominate in the future has already taken shape. It can be said that by 2050, the global air-conditioning industry will compete between China, Japan and Korea. Based on the current market performance, it can be seen from the three factors that Chinese brands have obvious advantages in the global air-conditioning industry.
First, the Chinese air-conditioning brand group has obvious advantages. According to the statistics of global interconnected air conditioners (including smart air conditioners), the market share accounted for 30.5% of Haier, 20.9% of the United States, 17.7% of Gree, and 5.1% of Samsung. LG 4.8%. Chinese brands occupy the top three seats, and this is also the first camp brand in globalization.
In particular, Haier won the first place in the global interconnected air conditioner for the second time, and further took the position of global interconnected air conditioners. Haier Air Conditioning, as part of Haier Smart Home's full-scenario customized smart package, started the intelligent process in the world of home appliances.
From 2010, the first IoT air conditioner was launched in the Chinese market to the first batch of smart air conditioners exported to Italy in 2013. Up to now, Haier Interconnected Air Conditioning (including smart air conditioners) has covered more than 40 countries in the world and serves one third of the world's land users. Covering 87% of the global interconnected air-conditioned countries.
Second, Chinese brands have gradually established a technical discourse power in the global air-conditioning industry. In particular, it is worth mentioning that with the technological advancement of China's air-conditioning industry, more and more technical discourse rights affect the air-conditioning industry.
As early as 2011, at the International Electrotechnical Commission, Haier Air Conditioning was the only representative of China to participate in the discussion and formulation of the standard, and submitted three international standard proposals concerning air conditioning safety test conditions and structure.
Third, China's own brands are rapidly infiltrating into the world. As the three most well-known air-conditioning companies in China, Haier, Midea and Gree have a wide range of influences, including sales volume, technological innovation and brand awareness.
Judging from the current global industry sales, the advantages of the first group army formed by China's air conditioners will become more and more obvious, which will further establish the influence of China's air-conditioning brands, or will occupy the leading position of the air-conditioning industry.
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