If we say that people nowadays often hold tablet games, technology games in mobile phones don't let go, and put most of their curiosity on the game, then instead of forcing opposition, it is better to work hard in these games. In recent years, the so-called "virtual reality (VR) + augmented reality (AR)" technology of the somatosensory interactive game "debut", can teach you geography history, mathematical logic and other knowledge, but also develop your hands-on ability , space thinking, imagination and even programming ability, learning while playing, learning and entertainment, you do not expect? Today, ARinChina invited Mr. Qi Haichao, Project Manager of Zhengzhou Xinxin Creative Information Technology Co., Ltd. to chat about AR interactive games~
ARC: I saw that your home in the AR parent-child interactive game is doing very well. Can you briefly introduce us to your interactive games? Why do you target the parent-child market?
Yan Haichao: Our company's interactive projection games for children mainly include: AR painting, interactive projection croquet, interactive beach, ground interactive projection, AR augmented reality, etc.; when looking at the parent-child market, first of all, because the interactive projection game itself is very Suitable for children to play, the experience is very strong, and has the characteristics of novelty, technology, and fun. It can help children get exercise in play, and they can learn a lot and cultivate their interest in learning. The parent-child market has great potential and profit margins.
ARC: In terms of feedback from parents and children, what is the current market acceptance of AR parent-child interactive games? Is it beneficial for children to get into the ARVR games from a small age?
Yan Haichao: Parents and children are very fond of it. The game is quite novel. Many children are the first to see it. They feel very novel and naturally like it. The popularity of AR and VR technology involves many aspects, not only in Children experience the game, of course, let the children get in touch with this technology product as soon as possible, not only increase the children's awareness, but also play a great role in the spread of the product itself, the children understand, the parents naturally Understand, the technology will spread.
ARC: What do you think are the current in the market for interactive somatosensory games or what needs improvement?
Yan Haichao: Any product has limitations. After all, the somatosensory game class is just emerging in China. It is experiencing inflated development. The products are changing with each passing day. The content is also diverse, but the game innovation needs to be improved. Many of them are old games. New gameplay, compared with some foreign products, we have no advantage. More often, we are imitating foreign products.
ARC: From the earliest single interactive multimedia technology research and development to the current professional interactive multimedia solution provider, does this transformation bring a broader profit space for the company?
Zhai Haichao: Yes, a single technology research and development not only has a small business scope, low added value of products, but also a limited customer base. Many customers do not understand technical operation and maintenance, and communication is very troublesome, which is also a loss for the company. After the transformation, the company's business category increased and its scope expanded, which brought more profit opportunities to the company.
ARC: I know that your home is still doing creative interactive projection. The fog screen projection is special, and the traditional screen is discarded. Does it affect its imaging effect? What is the difference between fog screen projection in technology, viewing experience and application scenarios compared to traditional projection?
Qi Haichao: Compared with the traditional projection screen, the biggest highlight of the fog screen projection is that in its expression form, the fog screen is imaged by the projector projection on the water mist plane sprayed by the fog screen. The fog screen projection is definitely clear without the traditional projection screen; the fog screen projection is technically, the most core part is on the fog screen, to ensure the water mist sprayed by the equipment is balanced, to maintain a continuous horizontal jet, the viewing experience The effect is naturally much better than the traditional experience form, the form is novel, unique, giving a very magical feeling; mainly suitable for entrances to the entrance of hotels, shopping malls, conferences, real estate, etc., or the entrance and end of the walkway.
ARC: What is the difference and connection between phantom imaging and holographic projection in your opinion? Is there a difference in imaging effects between the two?
Qi Haichao: The so-called phantom imaging is similar to holographic imaging, but their respective names are different. At present, the so-called holographic in China is actually a fake hologram. They all use the principle of light refraction, using LED screens, LCD screens or projectors. The light is projected on the medium to produce reflection, and the projection medium is mainly tempered glass, holographic film, veil, etc., thereby forming a so-called holographic image. In holographic projection, most of the applications are now holographic film planar imaging. Holographic projection can theoretically be projected directly into the void, without any imaging medium, just like in a star war. Phantom imaging is the reflection of the bottom or top image by tilting the 45-degree glass (the image that can be displayed on a modified TV is also the image projected by the projector). In comparison, the technology of phantom imaging is simple and straightforward.
ARC: What do you think is the future development potential of the ARVR+ interactive entertainment industry?
Zhai Haichao: The development potential is still very large. On the one hand, because it has just emerged, it belongs to an emerging industrial technology. The market has broad prospects, especially in education and commerce. On the other hand, it has its own specific advantages. Obviously, unlike traditional forms of expression, it gives people an immersive experience, integrating entertainment, education, and interaction. I believe that friends who have experienced it will like it.
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