Smart speakers are very hot in the US

According to a new study released by NPR (National Public Radio) and Edison Research (a well-known research institution in the United States), it is estimated that one sixth (16%) of people in the United States own smart speakers, which is a very large Volume, and 128% higher than a year ago.

According to report data, Amazon is still the largest market shareholder in the US smart speaker market. About 11% of Americans own Echo smart speakers, and 4% own Google Home. The follow-up questions to these smart speaker buyers show that about 42% of users believe that smart speakers are now "critical" to their lives.

Smart speakers are very hot in the US

In addition, according to the question about the frequency of use, 34% of users said that the frequency of use of smart speakers is similar to that of smartphones. This data is already higher than that of TVs (30%), tablets (27%), and PCs (26%), but there are also 39% of users said that they usually use less frequently.

44% of the users of these smart speakers said that they have increased the use of voice assistants on mobile phones because of smart speakers, which is undoubtedly what smart audio manufacturers want to see. According to Gartner, another research institution, by 2020, 75% of American households will have smart speakers.

Smart speakers are very hot in the US

Although the sample of this study is based on American users, it is also very useful for the domestic market. These two years are two years of crazy growth in the domestic smart speaker market. Domestic factories such as Ali, Baidu, JD, Lenovo, Xiaomi, etc. are all madly occupying the home entrance of smart speakers.

According to some media surveys, the number of domestic smart speakers is no worse than that of the United States, and at least 500 related hardware companies or technology providers are active on the front line. Will further increase the temperature.

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