LED lighting in rural areas, widely used lighting companies pay close attention

In recent years, the application of LED lights has also entered the countryside. In Xiaoxi Chong Village, Huaxi District, Guiyang City, a row of neatly arranged solar LED street lights outlines the new green landscape of this socialist new countryside. Over the past year or so, the Qiancun project has benefited 40 administrative villages in rural areas of Chongqing, Chengdu and Guiyang. More than 400 sets of solar LED street lamps have settled in the village, and more than 40,000 villagers have benefited.

In addition to introducing new energy-saving and environmentally-friendly products in road lighting, “energy-saving lamps go to the countryside” has become one of the ways to promote new rural construction. In this year's 8 million energy-saving lamps promotion indicators, Yunnan Province has specially arranged 500,000 energy-saving lamps to face the majority of villagers in the new rural construction. In Gubai Village, Zhongshu Town, Huxi County, 850 compact energy-saving lamps were distributed to 678 households. In fact, Yunnan Province is not a special case. In the promotion of energy-saving lamps in this year, many cities have clearly defined the need to lean toward rural areas and increase promotion efforts.

Many well-known lighting companies at home and abroad have also quickly invested in rural green lighting. This year, Philips officially joined the “Thousand Villages Program” and became a partner of the program. In this public welfare undertaking, domestic lighting companies are not far behind. As early as last year, NVC Lighting launched the donation activity of “Guangmingxing Public Welfare Project? Guangming to the Countryside”. It has donated energy-saving lamps in towns and villages in Guangdong and Chongqing, with emphasis on daily household lighting for local farmers. In addition, Opium, Topstar and other lighting companies have corresponding measures to donate energy-saving lamps to local villages during the promotion of energy-saving lamps, or to assist local implementation of lighting energy-saving renovation projects.

In fact, the attention of major lighting companies to the rural market is not only because of the enthusiasm for public welfare, but also the vast market of rural China. The quality of life and living environment of rural residents in China are gradually improving, so the demand for roads and road lighting is also increasing. However, it is undeniable that the construction of rural road lighting facilities in China is still in its infancy, and there are still a large number of village roads that cannot achieve normal lighting. Facilities such as building a power grid are not only costly, but also waste resources. Therefore, how to solve the problem of rural road lighting is not only a major issue, but also a good opportunity for enterprises to expand their markets.

In addition, indoor lighting is also true. With the promotion of energy-saving lamps, in many large and medium-sized cities, most of them use LED lights. But in remote rural areas, the use of incandescent lamps is still large. The rural population accounts for a large proportion of the national population. Therefore, for every 1% increase in the penetration rate of energy-saving lamps in rural areas, the corresponding increase is quite large. Therefore, the promotion of green lighting, the rural market is quite broad.

Of course, despite the vast rural market, the outlook is promising. However, the difficulty of opening up this market is not small, which is the main reason why many lighting companies with insufficient capital and strength are discouraged. It is not easy to develop rural markets. Moreover, the characteristics of rural markets are that consumers' consumption concepts are not mature enough, too much attention is paid to prices, and product quality is neglected.

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