[IT168 News] Charm Blue new machine will debut on December 6 has no suspense, and even the e-commerce platform also exposed the price of the new machine in advance. However, compared to the Charm Blue Note 5 series of the conference's protagonist, Meizu's announcement at the next week's conference or preparations for the independent operation of the Charm Blue brand seems to be more worthy of attention. According to the breaking news of @C technology on Weibo, Meizu will not only release two new models of Charm Blue Note 5 and Charm Blue Note 5 Metal at the conference on December 6th, but also more likely to have Charm Blue. Split into an independent sub-brand to operate. This means that if the news is true, then Meizu will use similar Huawei and glory models in the future to re-plan the layout of its products.
Charm blue or will be independent
According to users @ C technology broke the news on the microblogging said on December 6th charm blue new conference, Meizu will not only be released Charm Blue Note 5 series of two new machines, but also may be Charm Blue Split into an independent sub-brand to operate. In other words, Meizu will follow the operating model of Huawei and Glory, split the Meizu and Charm Blue brands into independent operations and compete with each other.
As for the basis of @C technology, it seems that Meizu MX and PRO series will be separated from Charm Blue according to a suspected Meizu insider. They need separate delivery, and the upcoming debutants of Charm Blue Note 5 and Note 5 Metal Picking up will be the new department. Therefore, from the above point of view, there is indeed the possibility of independent operation after the separation of the Meizu and Charm Blue brands, and in this regard in the market division will also be more clear.
Market segmentation
Of course, the authenticity of the above news may not be revealed until the December 6 press conference, but some netizens said that the Meizu conference has appeared to have signs of this, such as Li Nan will be released Charm Blue series When they appeared, and Bai Yongxiang was the Meizu PRO series platform. Before this, Meizu senior Li Nan also said that Meizu's product planning will not be the same as this year, so if the news finally came true, then the Meizu and Charm Blue brands will be more clearly defined next year. For example, charm blue is mainly used in the market of thousand yuan, while Meizu MX is mainly used for two thousand yuan, while Meizu PRO is competing with other brands in the category of 3,000 yuan.
However, if the Charm Blue brand will operate independently, then it may also have a relatively high-end product launch like glory. At the same time, the difference between the appearance of Charm Blue X and Meizu PRO 6 Plus can also be understood as Meizu and Charm in the future. Blue's products will no longer be unified in appearance design and can provide more choices for users with different needs.
The main push YunOS system
In addition, in addition to positioning the charm blue brand in addition to Meizu MX and PRO series, young people should also be the main user groups, so the design of mobile phones will be more fashionable. At the same time, there are netizen analysts said, the future of the new charm blue brand machine should be the main push Yunos system framework, and enhance the relationship with Ali. However, some netizens said that the Meizu MX series is not the main market for more than two thousand yuan, but Meizu's new flagship series next year.
In any case, Meizu will look very likely to re-plan its product line next year. As for whether the rumors will eventually come true, I believe there will be exact news next week. At the same time, Meizu’s Charm Blue Note 5, one of the protagonists of the December 6 launch conference, has begun an appointment at Jingdong Mall. The price of the mobile phone is 1,099 yuan, but the price is not the final price, but the price announced at the 6th conference on December 6th. Prevail, it is expected that if the rumors say 999 yuan is more likely to be sold.
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