It is no exaggeration to describe the color TV market in the first half of the year as a downturn. The reporter learned that on the eve of the Mid-Autumn Festival, the joint venture brand will have big promotional actions, and the product price will also “divide†accordingly.
"Internal purchase meeting" fired domestic color TV
“The other day is the purchase of internal employees of the XXXX brand. Please contact me if you are interested in friends.†Over the past few months, reporters have received a lot of text messages from industry professionals, and the purpose is to jointly sell the brand. Color TV.
A person in charge of an electric store said that the so-called “in-app purchases†messages mostly claimed to be able to get home appliances at a very low price. An industry source disclosed that the “domestic sales meeting†is a “price war†with a changed name, especially for color TVs. The person in charge of the Konka Xi'an Branch told the reporter that almost all color TV companies in the country have engaged in “in-house purchase meetings†across the country, and the results are very good.
TV salesperson Chen told reporters that color TV is not the most profitable, price reduction sales promotion is the largest. Reporters saw in the store, some color TV prices are often discounted two or three thousand dollars, while the same store's air-conditioning, refrigerators, washing machines even if the price has been reduced, only a few hundred dollars.
According to store sources, the "in-house purchase club" has a very large discount rate, which is generally down 10%-20% across the board, and some even more.
Joint Venture Brand Forces "Black and White"
In recent years, the joint venture color TV has always dominated the development of the industry from many aspects such as technology, brands, and products, and its market share has soared. In 2011, the market share of joint venture brands dropped significantly. According to a person in charge of a color TV channel in the province, “In the face of inventory pressure caused by unsalable sales and the continued eroded market share, joint venture TV manufacturers will borrow the Mid-Autumn Festival in September to launch a large-scale promotional campaign in advance. The industry is expected to have prices. Focus on diving."
According to the person in charge of color TV sales in home appliance stores, the “in-house purchase†precise target group selection and the extremely low discount on group purchases have made domestic brands show their prominence, while the market share of joint venture brands has been declining. I believe they will not sit down. With no confusion.
This point has also been confirmed, LG Xi'an company Li Fang told reporters that their individual models are more favorable, but they are the main push TV sets, refrigerators, washing machines and other full promotions, buy different types of 2 or more sure than It is much more cost-effective to buy one. Panasonic, LG, Samsung and many other brand owners admitted to reporters that the domestic brands' sales promotion had a certain impact on the overall share of the joint venture. The reporter learned that the joint venture brand has been actively brewing, and will take advantage of the two large "nodes" of the Mid-Autumn Festival and the National Day to seize its share.
"Internal purchase meeting" fired domestic color TV
“The other day is the purchase of internal employees of the XXXX brand. Please contact me if you are interested in friends.†Over the past few months, reporters have received a lot of text messages from industry professionals, and the purpose is to jointly sell the brand. Color TV.
A person in charge of an electric store said that the so-called “in-app purchases†messages mostly claimed to be able to get home appliances at a very low price. An industry source disclosed that the “domestic sales meeting†is a “price war†with a changed name, especially for color TVs. The person in charge of the Konka Xi'an Branch told the reporter that almost all color TV companies in the country have engaged in “in-house purchase meetings†across the country, and the results are very good.
TV salesperson Chen told reporters that color TV is not the most profitable, price reduction sales promotion is the largest. Reporters saw in the store, some color TV prices are often discounted two or three thousand dollars, while the same store's air-conditioning, refrigerators, washing machines even if the price has been reduced, only a few hundred dollars.
According to store sources, the "in-house purchase club" has a very large discount rate, which is generally down 10%-20% across the board, and some even more.
Joint Venture Brand Forces "Black and White"
In recent years, the joint venture color TV has always dominated the development of the industry from many aspects such as technology, brands, and products, and its market share has soared. In 2011, the market share of joint venture brands dropped significantly. According to a person in charge of a color TV channel in the province, “In the face of inventory pressure caused by unsalable sales and the continued eroded market share, joint venture TV manufacturers will borrow the Mid-Autumn Festival in September to launch a large-scale promotional campaign in advance. The industry is expected to have prices. Focus on diving."
According to the person in charge of color TV sales in home appliance stores, the “in-house purchase†precise target group selection and the extremely low discount on group purchases have made domestic brands show their prominence, while the market share of joint venture brands has been declining. I believe they will not sit down. With no confusion.
This point has also been confirmed, LG Xi'an company Li Fang told reporters that their individual models are more favorable, but they are the main push TV sets, refrigerators, washing machines and other full promotions, buy different types of 2 or more sure than It is much more cost-effective to buy one. Panasonic, LG, Samsung and many other brand owners admitted to reporters that the domestic brands' sales promotion had a certain impact on the overall share of the joint venture. The reporter learned that the joint venture brand has been actively brewing, and will take advantage of the two large "nodes" of the Mid-Autumn Festival and the National Day to seize its share.
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