Foreword
Founded by Hong Kong University of Science and Technology graduate Wang Wei and others in 2006, DJI-InnovaTIons (DJI) is the world's leading R&D and production of UAV control systems and UAV solutions. Business, customers in more than 100 countries around the world. Through continuous innovation, Dajiang is committed to providing intelligent flight control products with strong performance and good experience for the UAV industry, industry users and professional aerial photography applications.
Dajiang Science and Technology is full of enthusiasm, and bidding financing opens up new ideas
From the beginning of 2013 to April 2018, Dajiang Science and Technology has successfully completed 6 rounds of financing. As a unicorn in the field of drones, Dajiang is committed to establishing a foothold with innovation and technology, but has never planned to go public. As a leader in the field of drones, in addition to creating a technological miracle, the strategic investment in April 2018 adopted a bidding financing model and created a miracle in the financing industry. The financing took the bidding method and the equity financing was 1 billion US dollars.
According to the requirements of Dajiang, investors must subscribe for a certain proportion of non-revenue Class D common stock in order to obtain the investment qualification of Class B common stock. The average subscription rate of Class D/B stocks is 1.61:1. In just four or five years, Dajiang has become the leader of the consumer market. For a company that has not been capitalized and down-to-earth for product research, it reflects the future development environment of the Dajiang industry. Recognition of various application areas and strong confidence in its products.
Chart 1丨2013-2018 DJI Technology Financing Summary (Unit: US Dollar)
DJI has a good development of science and technology and has strong domestic and international competitiveness.
——Sales revenue continues to increase, net profit doubles
With the rapid development of information technology, drone technology has undergone tremendous changes. Drones have made breakthroughs in their applications in the civilian and military fields. Especially in police, urban management, agriculture, geology, meteorology, electric power, disaster relief, video shooting and other lines have been widely used, with the expansion of the scope of application of drones, its technology has moved to a new height .
Shenzhen Dajiang Innovation Technology Co., Ltd., as a representative of domestic and foreign drone companies, its innovative capabilities and technical research and development capabilities make the company's drones already occupy about 70% of the global market share.
Prospective Industry Research Institute's "2018-2023 China UAV Industry Market Demand Forecast and Investment Strategic Planning Analysis Report" summarizes its public statistics. In 2013-2017, DJI Science and Technology's sales revenue continues to increase, and it presents about one per year. The speed of the increase is doubled. In 2013, Dajiang Science and Technology's sales revenue was only 820 million yuan, and its sales in 2014 reached nearly 4 times growth, reaching 3.07 billion yuan. In 2015-2017, the revenue of Dajiang reached 5.98 billion yuan, 9.78 billion yuan and 17.57 billion yuan respectively, and the growth rate remained above 60%.
Chart 2 大2015-2017 DJI technology sales and growth rate changes (unit: 100 million yuan,%)
In terms of net profit, the company's net profit jumped from 1.42 billion yuan to 1.93 billion yuan and 4.3 billion yuan in 2015-2017. In 2017, DJI's net profit was 4.3 billion yuan, a year-on-year increase of 122.8%. Year-on-year growth shows that in the development process of macroeconomics entering the new normal, the sales of the company's drone products bring high profitability to the company. Under the influence of higher technical competitiveness, the company's profitability is higher. Level.
Chart 3丨Daily Science and Technology Net Profit and Growth Rate in 2015-2017 (Unit: 100 million yuan, %)
—— Consumer-grade drones account for a high proportion, and drone commercials are supported.
Consumer-grade drones are mainly used for consumption and entertainment. With the continuous improvement of people's disposable income and the pursuit of high-end technology, consumer demand for consumer-grade drones continues to increase. Dajiang Science and Technology's products are mainly divided into consumer-grade UAVs and industrial drones, and mainly consumer-grade UAVs.
In 2016, Dajiang Technology's consumer-grade UAV sales accounted for 80% of the total revenue of the year, and industrial drones accounted for 20%; in 2017, the consumption of UAV revenues increased to 85%, showing the company's consumption level. The development of drone market demand and the emphasis on product development. So far in 2017, the operating income of the consumer-grade UAV business in Dajiang reached 14.93 billion yuan, nearly double the growth of the previous year, while the sales of industrial drones was 2.64 billion yuan. With the continuous expansion of the agricultural application field of drones and the recognition of the role of drones, in the future, under the guidance of the development of policy norms, there is still much room for development of consumer-grade drones.
Chart 4丨2016-2017 DJI Science and Technology Drone Segment Sales (Unit: %)
Chart 5丨2016-2017 DJI Science and Technology UAV segmentation area (unit: %)
——The frequency of new product release is high, and the domestic and international markets have strong influence.
As the leading enterprise of drones at home and abroad, Dajiang Science and Technology has a high frequency of release of new drones. In 2013-2018, five representative products were released, and they are representative and upgraded in each year. Product release. Dajiang UAV products include helicopter flight control, multi-rotor flight control, multi-rotor flight platform, professional aerial pan/tilt, multi-rotor flight platform.
In early 2013, the company launched the Phantom quadrotor, which is the main representative brand of the company's drones. By March 2016, the Phantom 4 fourth generation has been launched, and the new Mavic Air in January 2018, its high-end technology and lightweight take-off weight provide a better platform for the application of consumer drones. .
Figure 6: UAV-related products released by the company in 2013-2018
According to statistics, in the price range of consumer-grade UAVs in foreign markets, the market share of DJI's UAVs is above 65%, while in China it accounts for more than 85%. It can be seen that DJI has a clear competitive advantage in the domestic and foreign markets with its representative technical strength.
In the foreign market price range of 1000-2000 US dollars, the market share of Dajiang UAV is 66%, and the market share of the relatively high-end machine of 2000-4000 US dollars is 67%. Compared with foreign markets, DJI has a stronger influence in China, including the price range of 6500-9000 yuan UAV, and the market share of DJI products is close to 100%. It can be seen that Dajiang Science and Technology has a relatively clear persuasive position in the field of "unicorns" in the field of drones.
Chart 7: Dajiang UAV domestic and international market price range and share ratio (unit: US dollar, yuan, %)
Dajiang has strong scientific and technological strength and the first in patent application industry
The rapid development of DJI Science and Technology is inseparable from the company's research and development capabilities. As a modern technology-based company, the development of Dajiang pays more attention to the competitiveness of its products. There are 8,000 employees in Dajiang, 25% of which are engaged in research and development and engineering to ensure the competitive advantage of the company's products.
In 2014-2017, the number of patent applications of Dajiang Science and Technology has been ranked first in the industry. In 2016, the number of patent applications for Dajiang Science and Technology was 874, and the number of patents in that year reached 605. Although the number of patent applications of the company declined in 2017, the number of patents disclosed by the company reached 916 in the last year, and the number of patents in the period from 2018 to mid-April reached 288. Dajiang Science and Technology Such a high number of patent applications and disclosures, in addition to reflecting the importance of Dajiang Science and Technology as an innovative company in the new era, demonstrates the company's strong R&D capabilities and its high level of innovation in UAV technology.
Chart 8丨2014-2017 DJI Science and Technology Patent Application and Disclosure Analysis (Unit: Item)
In 2014-2017, Dajiang Science and Technology has applied for related patents on airframes, components and equipment related to drones and drones. In recent years, it has continued to apply to agricultural drones, express drones, and photographs. The importance of human-machine and other important consumer drone technology fields has increased. In recent years, the number of patent applications in some fields has been increasing, mainly based on inventions and utility models, indicating the company's leading technical level in the field of drones. Innovative research and development capabilities.
Chart 9丨2014-2017 Dajiang Innovation Technology Representative Patent (I)
Chart 10丨Dalian Innovation Technology Representative Patent in 2016-2017 (2)
Chart 11丨Dalian Innovation Technology Representative Patent in 2016-2017 (3)
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