SD-WAN enters the market outbreak "Eve" The global industry chain competition is accelerating. As an important branch of software-defined network technology, software-defined wide area network (SD-WAN) is undoubtedly the most popular in enterprise-wide WAN planning since 2015. One of the technologies. SD-WAN combines software programmable with commercial hardware to provide automated, low-cost, high-efficiency WAN layout services that greatly replace the traditional WAN layout technology. Now, in the SD-WAN market, Cisco and VMware are working together, how do startups get their own?
According to the IHS Markit report, Cisco and VMware are competing for the number one position in software-defined wide area network (SD-WAN) vendors, according to the IHS Markit data center and enterprise SDN hardware and software biennial market tracking report, SD in the first half of 2017 The WAN market totaled $137 million. It is estimated that by 2021, the market share will reach $3.3 billion.
Cisco acquired SD-WAN startup Viptela this year, and VMware acquired SD-WAN startup VeloCloud, and the two companies are vying for the number one position in the field. Viptela was named the second largest SD-WAN company in the first half of 2017. VeloCloud's revenue reached $42 million in the first half of this year, accounting for 31% of the market. Viptela's revenue for the first half of the year was $16.9 million, accounting for 12 of the market. %.
IHS Markit analyst Cliff Grossner said in a statement: "Vmware and Cisco have become the two leading players in the SD-WAN market, which has led to the emergence of a dual-horse drive in the SD-WAN market. The company is moving to add SD-WAN to its product offerings, and we will see more consolidation as it is the key to supporting the cloudy strategy that companies are building."
The combination of service providers deploying Overlay solutions with SD-WAN providers and virtual network function (VNF)-based solutions with carrier operations and business support systems is driving market growth.
The report also found that in the first half of 2017, data center and enterprise software-defined network (SDN) revenues for SDN Ethernet switches, SDN controllers, and SD-WAN increased by 5.4% compared to the same period last year.
IHS also reported the revenue of SDN in practical applications. Cisco ranked first in the SDN market, leading the market with revenues of $400 million and a market share of 22%. Arista ranked second with $290 million, followed by white box manufacturers with $256 million, VMware with $242 million and HPE with $124 million.
How do startups face competition?At present, there are many startups in the field of SDN/SD-WAN at home and abroad, such as Versa, Aryaka, Dahe Yunlian, Dadi Cloud, etc. These startups are in different financing stages, facing equipment vendors, operators and the same For the competition of start-up companies, it is also necessary to provide differentiated market services.
Equipment vendors such as Cisco, Huawei, Huawei, and ZTE are now actively embracing SD-WAN, and have launched SD-WAN solutions, using a less-than-complete formula to illustrate SD-WAN, which can be easily listed. For SD-WAN=CPE+tunnel+Controller, we believe that most device vendors implement SD-WAN functionality based on the original device, that is, make a fuss on CPE.
Operators such as AT&T, Verizon, China Telecom, Dr. Peng, ESUN, etc. also use the technology of SD-WAN startups, the technology of the startup company plus the operator's pipeline to help operators provide more services. Personally think that the enterprise chooses the operator's SD-WAN service to avoid risk and reduce costs. The enterprise does not need to deploy SD-WAN technology by itself, and does not need to have its own operation and maintenance team, and the risk is passed on to the operator. You can also enjoy the SD-WAN service provided by the operator, and you don't need to rely entirely on expensive MPLS services. You can use MPLS+SD-WAN services to save costs.
For start-ups, it is not enough to rely on finding markets and users to make a difference in the market. Those who can start a business are smart people, the market and users are limited, and the homogenization of service and competition is more terrible than that of no users and market. Only by continuously introducing differentiated products and services can we gain more market share.
We believe that VeloCloud will not be the last SD-WAN startup to be acquired. The integration of the market will be further highlighted in 2018. Listing, financing or acquisition will be frequently staged in the increasingly fierce market competition.
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