China's automotive electronics products are 10-15 years behind the international advanced level. The main gap is in the hardware and software of the electronic control unit, system reliability and control accuracy. The automotive electronic products produced by domestic enterprises are mainly low value-added products such as speakers, and their competitiveness is obviously insufficient. At present, more than 70% of the domestic market share is occupied by foreign companies. In addition, joint ventures, domestic companies in the automotive electronics market share is only 30%. If the joint venture is removed, the share of Chinese companies in the automotive electronics market is negligible.
As China's auto industry enters a stage of steady development, the development of the automotive electronics market will gradually slow down. In addition, the domestic automotive electronics market currently relies mainly on the front-loading market. With the continuous improvement of domestic automobile ownership, the development space of automotive automotive electronics is still very large. According to the data from the Prospective Industry Research Institute's "Automotive Electronics Industry Market Prospects and Investment Strategic Planning Analysis Report", in 2016, China's automotive electronics sales were around 461.7 billion yuan.
2008-2016 China Automotive Electronics Market Sales Trend Analysis (Unit: 100 million yuan)
As new energy vehicles are included in the seven strategic emerging industries that the country is accelerating and developing, it is expected that the growth potential of the automotive electronics industry will be further released. Obviously, automotive electronics has become a new growth point for electronics manufacturing, providing new opportunities for China's electronics manufacturing equipment manufacturers. As the world's largest automobile production and consumption country, China is about 461.7 billion yuan in 2016. It is estimated that by 2023, the domestic automotive electronics market capacity will increase to more than 750 billion yuan. The analysis believes that with the continuous development and growth of the domestic automobile industry, it is imperative to establish an independent automotive electronics industry chain, and high-quality domestic electronic enterprises will usher in historical development opportunities.
Size and Forecast of China's Automotive Electronics Market in 2018-2023 (Unit: 100 million yuan)
At present, China's automotive electronics after-loading market is growing rapidly. Intelligent, digital network, bus, and energy-saving and environmental protection have become the development direction of products. In general, the future automotive electronics applications have the following development trends:
Automakers estimate that the average electronic component and software cost of non-hybrid vehicles may remain at 20% to 25% of the total vehicle cost, so the growth of such parts market can only depend on the number of vehicles and the average of light vehicles. The increase in retail prices. At present, the cost of automotive electronics for compact cars of less than 1.6 liters accounts for 15% of total costs, and that of mid- to high-end cars is 28%. The average electronic device per vehicle accounts for 20-25% of the total cost of automobiles. Luxury cars 40%, and hybrid cars up to 47%.
(2) New energy vehicles such as electric vehicles promote the rapid development of automotive electronics
Electric vehicles are a more important core than traditional cars. Future automotive electronics technology will play an important role in key technologies such as electric vehicle power system matching control technology and vehicle power battery management technology. The proportion of automotive electronics in such vehicle costs has increased significantly. The proportion of electronic products in some electric vehicle models may be about twice as high as that of traditional cars of the same class, and will continue to increase.
(3) Software becomes a key advantage of automobile competition
Software is booming as the most important element in automotive systems, and software content doubles every year in engine controllers alone. Electric vehicles, especially hybrid vehicle customization software, are the embodiment of core technology. Software development can achieve newer and improved functionality with fewer engineers, and maintain a lower warranty cost and a core competitive advantage.
(4) The open system architecture of the car has far-reaching effects
Most automakers in the world are gradually adopting automotive open system standards. Although this standard will take at least 10 years to have a major impact on the global market, so far, the automotive electronics industry does not have a technical standard like the automotive open system architecture. Standards have such far-reaching implications. Automakers have proven that automotive open system architecture standards can be reused in multi-platform software and multiple models, and a suitable application software will not require redesign and customization in a new application each time, which greatly reduces system cost. , improve its quality and save development time.
(5) In-vehicle communication and car entertainment system upgrade
Wireless links and in-vehicle communications are increasingly becoming a hot selling point for new models. With mobile communication devices, content can be delivered to the car, home or even the office to attract potential consumers. The built-in Bluetooth wireless connection in the car has now become a basic function, and the car's central control screen displays the owner's smartphone screen, as well as the car's mobile phone charging function, and will soon become the standard equipment for many new models.
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