May 1st Golden Week is approaching, and all the words in the mind are to come to a self-driving tour, to greet the good friends and friends, to dine at home for three days... all kinds of holiday planning. Aux Air Conditioning reminds you that the hot summer is coming soon. In the process of pursuing quality life, you can buy a fast-cooling, high-value, high-performance, cost-effective air conditioner. The importance is absolutely no less than enjoying the holiday. After all, in the summer. There is only one good air conditioner to save you.
Considering that most consumers arrange travel and cultural and recreational activities during the May Day period, Oaks Air Conditioning has launched a 24th anniversary celebration promotion with the theme of “Factory Direct Selling One Price†from April 13th. Stars and other star models are fully attacked during the event. During the event, the Oaks first-class inverter air conditioner will be purchased, and the 10-year machine package repair card will be sent. The user can not only enjoy the holiday, but also enjoy the benefits of the summer and cool and comfortable home environment. .
Burning point without interruption, big coffee star Qi call
As the most familiar home appliance brand with the most fashionable elements, Oaks has maintained a very high level of heat in the past few months.
During the Spring Festival, the fast-moving action was carried out at the railway station, and the theme of “There is a home where there is Oaks†warm homecoming tour; during the Shanghai awe period, the financial big coffee Wu Xiaobo platform was invited, and the clean black technology that was completely disassembled in 15 seconds was launched. Air-conditioning, led to the central media coverage, industry leaders and experts attach great importance; March 13th held the second "Le Xiangu" as the theme of the Olympic powder festival, to gather the fashionable young people with the music festival, elaborated through the elegance of the hotel Oaks' understanding and understanding of life.
In April, it was an important month on the eve of the air-conditioning peak season. Oaks launched the 412 Oaks Jingdong Super Brand Day as the first GSKA partner of Jingdong, and took the lead in stealing the market. The day before the event, on April 11th, Ouyang Nana, the chief product art officer of Oaks, appeared in Beijing, and joined hands with Jingdong and Oaks executives, media and fashion experts to make a call for Oaks Jingdong Super Brand Day. In the sound of Ouyang Nana's melodious cello, the new products of Oaks hangs and ladies' cabinets show off in an elegant and artistic style. The hang-up machine has a refined and simple appearance, a smooth line, clean and timeless. The bottom of the lady's cabinet is slightly tilted, and if it is stunned, if it is a dragon. Among them, the lady cabinet will be launched in the late stage. Then on April 13th, Oaks launched the first-class peak season war of energy efficiency and frequency conversion in the omni-channel. It formed the dual effects of volume and sales in the market, and truly opened up the two lines to realize the drainage, which promoted the multiple of brands, platforms and users. A win-win situation.
Accurate marketing, product spurs brand crossing pattern
According to the forecast of Yikang, a third-party data organization, the overall retail sales volume of the May 1st air-conditioning market will increase slightly. The frequency conversion cabinets and hang-ups will all achieve year-on-year growth, and the proportion of intelligent products will continue to expand. The impact of the industry is gradually moving forward to April.
Aux air conditioners focus on the market demand, emphasizing "the first-class energy efficiency frequency conversion three-level price", while insisting that "quality is the cornerstone, innovation is the soul", boutique to seize the market, cultivate users' minds, and promote consumption upgrade. Based on the deep insights into young users, Oaks Air Conditioning has created a deluxe model including the Allure, Zhiyue, etc., equipped with super intelligent system, TS rapid thermal technology, AUT-Smart power intelligent adjustment technology, Hydro-automatic washing Innovative technologies such as patented technology and fourth-generation Wi-Fi WeChat interconnect not only realize the comfortable experience of “30 seconds of fast cooling, 1 minute of hot heatâ€, but also enable users to control the indoor temperature at any time and intelligently regulate power consumption. The new lady series adopts a new anti-alert material. The new design reduces the contact area of ​​the material and reduces the crushing noise. The working volume can be 18 decibels and 20 decibels, making it the industry leader.
It can be said that with its unique development model, Oaks starts with the demanding point and the trend of youthfulness, starting from various aspects such as product, marketing and culture, enhancing the user's experience and participation, and completing the manufacture and quality of Oaks air conditioner. The rapid transformation of wisdom.
Whether it is the Olympic powder festival in the Internet era or the traditional important node represented by May Day, Oaks has never been absent. It always uses unique marketing methods and differentiated products in the highly competitive and homogenized home appliance industry. Stand out and walk out of your own path.
Industry Online "White Paper on China's Refrigeration and Air Conditioning Industry Development in 2017" mentioned that the differentiated characteristics of household air-conditioning products support the rapid growth of scale, while the inventory cycle is close to the historical high level. In February 2018, the inventory reached 38.87 million sets, plus China and the United States. Trade frictions have increased and competition in the domestic market has once again pushed up. Although the air-conditioning industry has attracted a lot of capital and brand participation because of its intelligent enthusiasm, only the innovative thinking based on competitive transcendence can continue to be deeply rooted in the products and brands, and the Oaks air conditioner is clearly well-understood.
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