Recently, China Household Electrical Appliances and Consumer Electronics Expo (hereinafter referred to as "AWE") opened in Shanghai in 2018. In the context of globalization, China's consumption upgrade is entering a new stage, and people's demand for hot water has been upgraded from “useful†to “usefulâ€. In this AWE, Four Seasons Muge has also made innovative measures for the trend of consumption upgrading, and launched an integrated hot water machine, thus opening up a new blue ocean in the hot water market.
product upgrade
In this AWE, Four Seasons Muge has launched a number of integrated hot water machine products such as smart bathroom cabinet integrated, luxury shower screen integrated, aerospace energy storage hot water machine. Through the integration of related equipment to achieve the subversion of traditional bathing cognition, fully meet the needs of users for the comfort, beauty, intelligence, entertainment, personality and other aspects of hot water bath.
Zhang Haoyao, executive vice president of the Four Seasons Muge Group, gave a deep demonstration for the reporter: For example, the integrated water heater in the bathroom cabinet integrates the traditional water heater and the bathroom cabinet, and is equipped with a “magic mirror†intelligent interactive screen, which greatly saves the bathroom space. And can meet the four functions of hot water, washing, dressing and storage. The shower screen integrated hot water machine has the functions of magnetic massage, listening to songs, etc., so that many white-collar women can do SPA at home, which can better meet the entertainment needs of consumers.
Experts said that for the traditional kitchen and bathroom market, the competition in the market can always be said to be trapped in a red sea. To break through, there must be innovative products. “Water heaters are very familiar to home appliances with high rate of ownership in the town. Consumers are familiar with it. From the feedback of the market, all kinds of water heaters are insufficient. The water storage type electric water heaters are hung on the wall and will give people serious Repressing the feeling of unsafeness, and not beautiful; using gas water heaters installed in the kitchen, far from the bathroom, long pipelines, cold water every time, which wastes water and wastes time. The integrated water heater is to meet the escalating consumer demand. Replacement products," the expert said.
Strategic change
It is understood that hot water is just the need of modern homes, and is responsible for providing hot water to consumers. However, traditional water heaters have many defects such as scale, odor, secondary pollution, cold and heat, need to enlarge the amount of cold water before using hot water, and small amount of hot water, which cause considerable trouble to users. Provide a new solution.
"For the Four Seasons Muge, the release of the integrated hot water machine is an important part of the development of the hot water strategy in early 2018; for the industry, the Four Seasons Muge is creating a new category; for users, this It will be a major change in the hot water experience." Zhang Yuyao told reporters.
It is understood that in 2018, Four Seasons Mu Ge launched the "big hot water strategy", focusing on "establishing new standards for hot water, upgrading new hot water experience", opening up the entire product chain of heat sources, and building the full value of R&D, manufacturing, marketing and service. Chain, forming a comprehensive, scene-based system solution from stand-alone to system, from city to country, from home to business, from offline to online, leading Chinese consumers into comfortable hot water, clean hot water, and efficient heat A new era of water.
The new hot water machine that appeared on the 2018 AWE is a key component of the Four Seasons Muge "big hot water strategy". In the course of 18 years of light and heat development, Four Seasons Muge has developed a number of representative and innovative core technologies in a forward-looking vision, which will provide solid support for the action of the Four Seasons Muge and even the entire “hot water strategyâ€. .
In fact, the four seasons of Muge has maintained a leading position in the hot water field. The release of the integrated hot water machine should be said to be the new blue sea that the four seasons Muge has opened up for the industry,†industry observers said. “But its greater significance lies in Four Seasons Muge has created a new selection of hot water products for consumers, which will lead the trend of water heater consumption. â€
Market shuffling
At the AES Awards Ceremony, which was hailed as “Oscar†in the home appliance industry held at AWE, the Four Seasons Muge integrated hot water machine made another great achievement and was awarded the Epland Award. This is also the best evidence of the continued innovation of the Four Seasons Muge and the development of leading industries. The person in charge of the Four Seasons Mu Song said that in the next four seasons, Mu Ge will seize the commanding heights of the hot water market and create a new era of integrated hot water.
Relevant experts said that in the context of “consumption upgradeâ€, emerging consumer demand has emerged and emerging technologies have been chased. The water heater industry is beginning to usher in a new round of changes in the face of this change. In the future water heater market, high-end The trend is becoming more prominent, and more manufacturers are aware that “the high-end is the best in the worldâ€.
According to the data of Aowei Cloud Network, the sales volume of the water heater industry reached 74.9 billion in 2017, an increase of 13.5% over the same period of last year. In the process of overall home appliance development in recent years, it has been leading the entire home appliance cluster with advantages. Industry commentators bluntly said: "In the case of a good market environment, the four seasons Muge integrated hot water machine came out with the traditional water heater pain clicker, the prospect is more optimistic, the future hot water market must have integrated hot water machine A place that is even expected to become the mainstream of hot water consumption."
Experts say that it is obviously not effective to rely on the same product to “go through the world†in the face of ever-changing consumer demand. Therefore, innovative and differentiated product strategies will become inevitable. With the continuous expansion of the market scale and the maturity of the industry, the water heater market is gradually aligning with the home appliances such as color TVs and white electric appliances, and has entered the “jungle era†of survival of the fittest and weak meat. The future water heater will be driven by diversified innovation. , ushered in the market to reshuffle.
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